Last Updated: April 17, 2026
Elixir Electronics ("we", "us", or "our") is committed to protecting the privacy and personal data of our website visitors and customers. This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.
1. Data Fiduciary Information
Elixir Electronics
17/9, Krishnamurthy Street, West Mambalam
Chennai - 600033, Tamil Nadu, India
Email: elixirin2008@gmail.com
Phone: +91-44-2472-5070
2. Personal Data We Collect
We collect personal data that you voluntarily provide to us through:
- Contact Form: Name, email address, phone number, company name, and message content when you submit an inquiry.
- Email Communication: Your email address and any information you include when you write to us.
- Phone Calls: Information shared during phone conversations regarding product inquiries or orders.
3. Purpose of Data Collection
We process your personal data for the following lawful purposes:
- Responding to your product inquiries and providing quotations
- Processing and fulfilling orders for industrial communication equipment
- Providing after-sales support and technical assistance
- Sending relevant product information and updates (only with your consent)
- Complying with legal and regulatory obligations
4. Legal Basis for Processing
Under the DPDP Act 2023, we process your personal data based on:
- Consent: When you voluntarily submit a contact form or subscribe to communications.
- Legitimate Use: When processing is necessary to fulfil a product order or respond to your inquiry.
- Legal Obligation: When required by applicable laws including GST regulations and export-import compliance.
5. Data Storage and Security
We implement appropriate technical and organizational measures to protect your personal data:
- Data is stored on secure servers with restricted access
- SSL/TLS encryption protects data transmitted through our website
- Access to personal data is limited to authorized personnel only
- We retain personal data only for as long as necessary to fulfil the purposes for which it was collected
6. Data Sharing
We do not sell, rent, or trade your personal data. We may share your information with:
- Service Providers: Web hosting (Hostinger), email services, and analytics tools that assist in operating our website
- Government Authorities: When required by law, court order, or regulatory requirement
- Business Partners: Authorized dealers or distributors, only when necessary to fulfil your order
7. Cookies and Analytics
Our website may use:
- Essential Cookies: Required for basic website functionality
- Analytics: To understand website usage patterns and improve our services
- Live Chat (Tawk.to): To provide real-time customer support; this service may set its own cookies
8. Your Rights Under the DPDP Act 2023
As a Data Principal, you have the right to:
- Access: Request information about the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete personal data
- Erasure: Request deletion of your personal data, subject to legal retention requirements
- Withdraw Consent: Withdraw previously given consent at any time
- Grievance Redressal: File a complaint regarding the processing of your personal data
- Nominate: Nominate a person to exercise your rights in case of death or incapacity
To exercise any of these rights, please contact us at elixirin2008@gmail.com.
9. Children's Data
Our products and services are intended for industrial and business use. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.
10. Cross-Border Data Transfer
Your personal data is primarily processed and stored within India. In cases where data may be transferred outside India (e.g., through third-party service providers), we ensure adequate safeguards are in place as required under the DPDP Act.
11. Data Breach Notification
In the event of a personal data breach that is likely to cause harm, we will notify the Data Protection Board of India and affected Data Principals as required under the DPDP Act 2023.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.
13. Grievance Officer
For any privacy-related concerns or complaints, please contact our Grievance Officer:
Elixir Electronics
17/9, Krishnamurthy Street, West Mambalam
Chennai - 600033, Tamil Nadu, India
Email: elixirin2008@gmail.com
Phone: +91-44-2472-5070
We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days.